Salon Mission Statement in the UK

A salon mission statement is an integral part of your business strategy. It shows new and current clients, staff, and business partners what your salon is all about and your values.

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1. What Is a Salon Mission Statement?
2. How to Write a Salon Mission Statement?
3. Salon Mission Statement Examples from the UK
4. Conclusion

What Is a Salon Mission Statement?

A salon mission statement is a short, action-based summary of your business goals and objectives, core values, and how they will help your clients. It should reflect your salon's character, leave a lasting impression of your salon brand, and emphasize your unique points over the competitive salons. It is an essential part of a salon's business plan and a guiding star for every critical decision in your business.

How to Write a Salon Mission Statement?

An ideal mission statement should range from two to four phrases and not exceed 100 words. Ultimately, the mission statement for your salon should be just the right length to get your point across, demonstrate your proposition to clients (superior customer service), and how inspire your team to accomplish your business objectives.

Key Elements of a Salon Mission Statement

Focus your statement on these four elements:

1. Value. What value does your salon create for your clients and your staff?
2. Inspiration. Why should people want to come to your salon?
3. Plausibility. Make it sound reasonable.
4. Specificity. Tie it back to your salon.

Common Salon Mission Statement Mistakes

1. Uninspiring. Don't make it a fact sheet of just what your salon does.
2. Lacking personality and fun. Reflect on the culture that makes your salon unique.
3. Full of buzzwords and jargon. Focus on clear, simple language that communicates your salon's purpose directly.

Salon Mission Statement Examples from the UK

So, what is a good mission statement for a salon? We have searched for the best mission statements used by salons in the UK for you to get inspired. Take a look and see if they can help you develop your own mission statement tailor-fitted for your salon business.

Hare & Bone Salon in London

“ Bold Visions
Hare & Bone is an instinctive hair salon that offers the very best technically executed wearable hair with creative and artistic flair.
We celebrate individuality &n self-expression.
We love colour
Our technicians are highly skilled and artistic whilst working with you to create outstanding results.”

The Hair and Lounge Salon in Brighton

“The Hair and Lounge has been created with two business owners who have worked in the hairdressing industry for a combined total for more than 40 years! That experience has stood Amanda & Lynsey well, They created the Hair and Lounge to be so much more than a burn and churn style high street hairdresser in Brighton. The thought that has gone into the salon layout and design reflects the insight and experience of the two owners and it puts you, the client at the heart of the salon….right where you should be.”

Ruby B Salon in London

“RubyB is Natulique’s first Earth Salon, which means that we are a hair salon that not only believes in using organic, vegan and sustainable products but also that we strive to make our salon as sustainable as possible and try to help the world we live in through many different ways in our working environment.”

Conclusion

Writing a salon mission statement is just as hard as useful. Without it, your communication with partners and staff members may always miss a necessary foundation for understanding each other. You may get lost in the hassle of administrative work or fail to get your message through to the clients.

We hope this brief guide will help you, and you'll find some inspiration in the salon mission samples we gathered in this article.

Citations

Mission and business philosophy
https://books.google.com/books?hl=en&lr=&id=TiaTDAAAQBA

How companies define their mission
https://www.sciencedirect.com/science/article/pii/0024

The company mission as a strategic tool
https://search.proquest.com/openview/fe21e8a913e