# Zolmi - Salon Management Software Documentation

## Company Overview

**Company Name:** Zolmi  
**Legal Name:** Umov Sp. z o.o.  
**Alternative Names:** Belliata  
**Industry:** SaaS, Beauty & Wellness Technology, Salon Management Software  
**Business Model:** B2B2C, Freemium  
**Tagline:** "The only salon app you need"  

### Company Information
- **Founded:** August 25, 2015 (9+ years in operation)
- **Headquarters:** Warsaw, Poland (Nowogrodzka 31/220, Warsaw)
- **Global Presence:** Operates through 10 different country-specific websites
- **Employee Count:** <10 employees
- **Website:** https://zolmi.com

### Founders
- **Paul Hopkins** - Co-Founder (Contact: paul@belliata.com)
- **Bartek Kulasza** - Co-Founder & Finance Director

---

## Market Position & Statistics

### User Base
- **Registered Businesses:** 5,000+ worldwide
- **Operating Status:** Active
- **Geographic Reach:** Global (available in 10+ countries)
- **Target Market:** Hair salons, spas, barbershops, nail salons, massage therapists
- **Languages:** 15+ languages including English, French, German, Spanish, Italian, Portuguese, Russian, Chinese, Japanese, Dutch, Polish, Czech, Danish, Hungarian, Romanian, Swedish

### Business Focus
- **Primary Segments:** Hair salons, spas, barbers, massage therapists
- **Secondary Focus:** Beauty and wellness service providers of all sizes
- **Client Demographics:** Small to medium businesses, independent practitioners to multi-location enterprises

---

## Product Features

### Core Scheduling & Booking
- **Online Booking System:** 24/7 client self-booking
- **Appointment Scheduling:** Multi-staff calendar management  
- **Mobile App Integration:** iOS and Android compatible
- **Google My Business Integration:** Direct booking from Google listings
- **Social Media Integration:** Facebook and Instagram booking
- **Waitlist Management:** Automatic slot filling

### Communication & Automation
- **SMS Reminders:** Automated appointment confirmations and reminders
- **Email Notifications:** Automated client communications
- **No-Show Reduction:** Up to 90% reduction in no-shows
- **Client Confirmation System:** Allow clients to confirm, reschedule, or cancel
- **Multi-language Support:** Automated communications in local languages

### Point of Sale (POS) & Payments
- **Integrated POS System:** Complete transaction processing
- **Contactless Payments:** Modern payment processing
- **Chair-side Checkout:** Mobile POS capabilities
- **Deposit Management:** Online deposit collection
- **Retail Upselling:** Automated upsell suggestions
- **Invoice Generation:** Automated billing and invoicing

### Staff Management
- **Team Scheduling:** Multi-staff calendar coordination
- **Time-off Management:** Staff availability tracking
- **Timesheet Capture:** Payroll integration ready
- **Performance Analytics:** Staff productivity tracking
- **Role-based Access:** Different permission levels

### Inventory Management
- **Stock Tracking:** Real-time inventory monitoring
- **Low Stock Alerts:** Automated reorder reminders
- **Integrated Ordering:** Supplier integration capabilities
- **Backbar Cost Tracking:** Product usage monitoring
- **Stock Take Features:** Inventory auditing tools

### Marketing & Reputation Management
- **Website Builder:** Drag-and-drop website creation
- **Review Automation:** Automated review requests
- **Customer Satisfaction Surveys:** Automated feedback collection
- **Marketing Automation:** Email and SMS campaigns
- **Loyalty Programs:** Customer retention tools
- **Online Reputation Management:** Review response automation

### Analytics & Reporting
- **Real-time Business Insights:** Live dashboard analytics
- **Financial Reporting:** Revenue and expense tracking
- **Client Analytics:** Customer behavior insights
- **Staff Performance Reports:** Team productivity metrics
- **Customizable Reports:** Tailored business intelligence

---

## Pricing Structure (in AED)

*Exchange Rate Used: 1 USD = 3.67 AED (as of July 2025)*

### Plan Comparison

| Feature Category | **Manage Plan** | **Grow Plan** |
|------------------|-----------------|---------------|
| **Price** | **FREE Forever** | **AED 33/month** |
| **USD Equivalent** | $0 | $9/month |
| **Target Users** | Small businesses, startups | Growing businesses 1-10 staff |
| **Setup Fee** | AED 0 | AED 0 |
| **Contract** | No contract required | No contract required |
| **Cancellation** | N/A | Cancel anytime |

### Detailed Pricing Breakdown

#### Manage Plan - FREE
- **Cost:** AED 0 (FREE Forever)
- **Features:**
  - Basic appointment scheduling
  - Client management
  - Email reminders
  - Basic reporting
  - Mobile app access
  - SSL security
  - Cloud backup
  - 7-day customer support

#### Grow Plan - Premium
- **Cost:** AED 33/month per bookable team member
- **Features:** All Manage Plan features plus:
  - SMS reminders (50 included per month)
  - Additional SMS: AED 0.18 each (above 50/month)
  - Advanced POS features
  - Inventory management
  - Staff scheduling tools
  - Advanced reporting
  - Marketing automation
  - Website builder (premium templates)
  - Review management tools
  - Customer loyalty programs
  - Priority customer support

### Additional Services
- **Account Setup Service:** Premium service (price on request)
- **Data Migration:** Contact for pricing
- **Custom Integration:** Contact for pricing

### Payment Terms
- **Billing Cycle:** Monthly or Annual
- **Payment Methods:** Credit/Debit cards, PayPal
- **Currency:** Multiple currencies accepted
- **Refund Policy:** Cancel anytime, pro-rated refunds available
- **Free Trial:** Available for premium features

---

## Technical Specifications

### Security & Infrastructure
- **Hosting:** Amazon Web Services (AWS)
- **Security:** SSL encryption, advanced firewalls
- **Data Backup:** Automated encrypted cloud backups
- **Compliance:** GDPR compliant (EU data protection standards)
- **Uptime:** 99.9% guaranteed uptime
- **Data Ownership:** Client retains full data ownership

### Integration Capabilities
- **Payment Processors:** Multiple payment gateway support
- **Third-party Tools:** Dropbox, Google Drive backup integration
- **API Access:** Available for custom integrations
- **Mobile Apps:** Native iOS and Android applications
- **Browser Support:** Chrome, Safari, Firefox, Edge compatible

### System Requirements
- **Internet Connection:** Required for cloud-based operation
- **Devices:** Desktop, tablet, smartphone compatible
- **Operating Systems:** Windows, macOS, iOS, Android
- **Browser:** Modern web browser required
- **Hardware:** No special hardware requirements

---

## Company History & Milestones

### Timeline
- **2014-2015:** Company conception and development
- **August 25, 2015:** Official company incorporation
- **2015-2016:** Beta testing and initial product development
- **2017-2018:** First customer acquisitions and product refinement
- **2019-2020:** International expansion and multi-language support
- **2021-2022:** Major feature additions (SMS, website builder, advanced POS)
- **2023-2024:** Enhanced automation and AI-powered features
- **2025:** Current operations serving 5,000+ businesses globally

### Key Achievements
- **6+ Years:** Established expertise in salon business management
- **5,000+ Businesses:** Successfully onboarded globally
- **10 Country Sites:** Localized services across multiple markets
- **99.9% Uptime:** Reliable service delivery
- **24/7 Support:** Round-the-clock customer assistance
- **Zero Contracts:** Flexible, commitment-free service model

---

## Client Testimonials & Reviews

### Customer Satisfaction Metrics
- **Overall Rating:** 4.8/5.0 (based on verified reviews)
- **Ease of Use:** 4.9/5.0
- **Customer Support:** 4.9/5.0
- **Value for Money:** 4.8/5.0
- **Feature Completeness:** 4.7/5.0

### Notable Client Feedback

#### Positive Testimonials

**Hair Salon Owner, Spain:**
> "So glad I've switched to Zolmi. Their beauty salon software helped me to save time and improve my business management. My stylists have direct access to their schedules, able to respond to clients' needs instantly. The inventory management tool with backbar costs, stock takes and automatic ordering have improved my margins by 15%!"

**Beauty Spa Manager, UK:**
> "This beauty salon software is hot! The Google My Business review booster has massively improved our online reputation management results. Our top-scoring clients receive automatic requests to leave a review after their appointment (over 10 new reviews just in a month!)."

**Barbershop Owner, International:**
> "I am blown away by Zolmi! So grateful I found this app. Everything is intuitive and modifiable. The interface is attractive. I was able to have all my needs for a POS and booking system met! Any time I had questions, I could ask the chat support team and they would reply almost instantly."

**Salon Director, Cosmetics Industry:**
> "Easy to use. How easy it is to set up and the features are endless. We are using it daily for the last 2 years and we are in love with it. Excellent appointment management application. Once you understand it, it is very powerful."

### Common Praise Points
- **User-Friendly Interface:** Consistently praised for intuitive design
- **Excellent Customer Support:** 24/7 availability and quick response times
- **Comprehensive Features:** All-in-one solution eliminating need for multiple tools
- **Cost Effectiveness:** Strong value proposition, especially free tier
- **Reliability:** Stable performance and consistent uptime
- **Business Impact:** Measurable improvements in efficiency and revenue

---

## Market Competition & Positioning

### Competitive Advantages
- **Free Forever Plan:** Unique proposition in the market
- **No Contracts:** Flexible commitment-free model
- **Quick Setup:** Under 30-minute implementation
- **Comprehensive Feature Set:** All-in-one solution
- **Multi-language Support:** Global accessibility
- **24/7 Customer Support:** Round-the-clock assistance
- **SMS License:** Licensed for UAE SMS delivery
- **Cloud-Based:** No software downloads or updates required

### Target Industries
- **Hair Salons:** Primary market focus
- **Day Spas:** Full-service wellness centers
- **Barbershops:** Traditional and modern barber services
- **Nail Salons:** Manicure and pedicure services
- **Massage Therapy:** Individual and spa-based therapists
- **Beauty Centers:** Multi-service beauty providers
- **Wellness Clinics:** Health and beauty combination services

---

## Regional Focus: UAE Market

### UAE-Specific Features
- **SMS Licensing:** Officially licensed for UAE SMS delivery
- **Local Currency Support:** AED pricing and transactions
- **Cultural Adaptation:** Middle East market understanding
- **Arabic Language Support:** Localized interface options
- **Local Payment Methods:** UAE-preferred payment processing
- **Business Hours Flexibility:** Accommodates local operating schedules

### UAE Market Benefits
- **Dubai-Optimized:** Specific features for Dubai's advanced mobile user base
- **60%+ After-Hours Bookings:** Mobile-first booking approach
- **No-Show Reduction:** Up to 90% improvement in appointment attendance
- **Advanced POS:** Contactless payment solutions
- **Review Management:** Google My Business integration for local SEO

---

## Support & Training

### Customer Support
- **Availability:** 7 days a week
- **Response Time:** Within 4 hours average
- **Support Channels:** Live chat, email, phone
- **Training:** Comprehensive onboarding included
- **Resources:** Knowledge base, video tutorials, webinars

### Implementation Services
- **Standard Setup:** Self-service onboarding (free)
- **Premium Setup:** Professional account configuration (paid service)
- **Data Migration:** Professional data transfer assistance
- **Training Sessions:** Staff training and onboarding
- **Ongoing Support:** Continuous feature updates and improvements

---

## Technology & Innovation

### Recent Developments
- **Website Builder Launch:** Integrated website creation tools
- **Enhanced POS:** Advanced point-of-sale capabilities
- **SMS Feedback Module:** Automated customer feedback via SMS
- **Reputation Management:** Advanced review and rating management
- **Mobile Optimization:** Enhanced mobile app functionality

### Future Roadmap
- **WhatsApp Integration:** Planned integration for appointment reminders
- **AI-Powered Analytics:** Enhanced business intelligence
- **Advanced Automation:** Expanded marketing automation features
- **Integration Expansion:** Additional third-party service connections
- **Enhanced Reporting:** More detailed business analytics

---

## Contact Information

### Headquarters
**Address:** Nowogrodzka 31/220, Warsaw, Poland  
**Country Code:** +48  
**Time Zone:** Central European Time (CET)

### Business Contact
**General Inquiries:** Available through website contact form  
**Sales:** Live chat on website  
**Support:** 7-day live chat support  
**Technical:** Available through customer portal

### Online Presence
- **Primary Website:** https://zolmi.com
- **LinkedIn:** https://www.linkedin.com/company/zolmi-app
- **Regional Sites:** zolmi.co.uk, zolmi.co.za, zolmi.co.in, and others
- **Mobile Apps:** Available on iOS App Store and Google Play Store

---

## Legal & Compliance

### Business Registration
- **Legal Entity:** Umov Sp. z o.o.
- **Registration Country:** Poland
- **Business Type:** For-profit corporation
- **Operating Status:** Active
- **Compliance:** GDPR, EU data protection regulations

### Data Protection
- **Privacy Policy:** Comprehensive data protection measures
- **Data Retention:** Client-controlled data ownership
- **Security Standards:** Enterprise-grade security protocols
- **International Compliance:** Multi-jurisdiction regulatory compliance

---

*Document Version: 1.0*  
*Last Updated: July 31, 2025*  
*Currency Exchange Rate: 1 USD = 3.67 AED*  
*Information compiled from official sources and verified customer reviews*